April 16th, 17th and 18th - 2025

A Practical Session To Get You In Retail Stores.

In this intensive 3 days virtual or in-person bootcamp, you will learn:

Export Process Review

• We start wth a quick review of the commercial export process to the USA. Key processes such as customs and FDA operations, export documentations and commercial export shipping,  FDA food facility registration, and other basic shipping process to the USA are reviewed to get all participants up to speed quickly.

PSS System

The PSS (Prepare, Send, Sell)  system remains the backbone l have discovered over the years that has helped very successful exporters to get their products into USA retail stores. We review this process as follows:

• Prepare - Why this most neglected phase for export accounts for the failure of most exporters. 
• Send - How to get your products to the hands of your buyers quickly and at the cheapest possible cost.
• Sell - The process required to get your product selling across multiple channels at the same time.

The rest of the training breaks this 3 coure prcesses into its component parts bringing out the core practical processes needed by exporters to get into US retail stores.

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PREPARE 

Profitability Analysis

• Determnine if the product you want to sell is the most profitable for you using multiple product attributes and how tweaking these attributes affects my profitability.
• What is my BMU (Base Minimum Price) and how does it shield me from export losses.
• Using the BMU, how do l determine the most profitable price to sell across multiple channels to maximize my profit across each channel.

Branding

• How do l identify the niche to market to and how do they want my products to look like.  
• Learn the easy practical way to modify your products to meet the requirements of your niche buyers in the USA.

Packaging

• What are the four types of packaging preferred by African and US retail stores.
• How do l determine the best packaging for my product so it appeals to my buyers abroad.
• Practical examples of orders from US retail stores, showing how these packaging types affects their acceptability of your products.

FDA Food Labelling

• Review of the FDA food labelling requirements and why stores wont accept products that dont meet the standards.
• Understand the following FDA terms : Label Placements, Statement of Identity, Standards of Identity, Ingredients List, Allergen Statement, Manufacturer, Packer or Distributor declarations, Country of Origin declaration.

MOCRA

• A reviewof the 2022 FDA cosmetic facility registration for csmetic manufacturers.
• Tools and processes to know if you need to have a cosmetic facility registrations.

GMP and HACCP

• GMP - Good Manufacturing Practice and the key things to look out for and modify where needed in your existing facility.
• HACCP - The Hazard Analysis and Critical Control Point requirements to qualify for entery into big retail stores and some FDA programs.

SEND

AGOA

• A review of the AGOA process and how to export items to the USA duty free.
• AGOA product eligibility and the 35% rule

FORMAL ENTRY

• Formal entry refers to the process used by US Customs to allow the entry of items more than $2500 in value.
• Air Process - What processes must be followed to ship in commercial quantities via air.
• Ocean Process - What processes must be followed to ship in commercial quantities via Ocean

USA WAREHOUSING

• The use of warehouses in the USA to lower your overall logistics cost by over 60%.
• The use of warehouses in the USA to ensure faster delivery of your products to your customers.
• The use of warehouses in the USA to sell your products to US retail stores.
• The use of warehouses in the USA to simplify and lower your Amazon selling cost.
• The use of automated warehousing to simplify your dispatch to any customer in the USA.
• The use of warehouses in the USA to manage your export inventory.
• A practical demonstration of the African Import Export Solutions (AIES) online warehousing system.

SELL

AFRICANS IN DIASPORA

• How to sell to the over 5 million African Immigrants in the USA
• What channels are available to reaach this target audience
• How do l determine the optimum prices to sell to this category and what factors determine how much they will buy.

AFRICAN STORES

• Why is it very challenging selling to the thousands of African Stores in the USA
• What are the key requirements the owners are looking to see from their distributors
• A practical review of an order from from an African Store and the stpe by step process needed to meet these requirements
• How do l determine the price to sell to the typical Africa stores. 
• What distribution and logistics solution must be in place to be accepted by the average African Store

USA RETAIL STORES

• Why is it difficult for most African businesses to sell in USA retail stores.
• What are the key requirements that these stores arelooking for. 
• How do l determine the price to sell to these US retail stores. 
• What distribution and logistics solution must be in place to be accepted by most US retail stores.

AFRICANNATURAL

• How to beat the complexity and huge competition occuring on Amazon with sales on AfricanNatural.com that is coming up soon. 
• Requirements to sell on AfricanNatural.com 

AIES RETAIL PRODUCTS

• A review of AIES's solution that is designed to allowed bulk purchases from various  African business.
• What are the requirements needed by AIES to buy in bulk from African businesses.

ADVANCED SELL SYSTEM

• A solution designed to meet challenges on African businesses who want to handle their own sales and distribution in the USA.
• Ordering system that allows small size retail stores to order direct from African business exporters
• Payment solution that allows small sized retail stores to easily pay direct or indirect to African business exporters.
• Integrated logistics delivery system that allows monitoring of all items in real time.
• Acess to a US sales representative to handle your sales in given locations across the USA